Dailies’ pink fever leaves websites cold

LEADING daily newspapers in Australia have got a touch of pink fever this morning as the country marks National Breast Cancer Day.

The Sydney Morning Herald, which began the pink-craze a few years ago by printing on pink paper for a day, is again in the pink; with the mastheads of its front page, business and sports sections all waving the flag for breast cancer research.

The paper is giving 10c to research for ever copy of the Herald purchases today.

Its website appears less enthusiasic, offering only a small promotional panel down the home page  – not linked to anywhere for more information – as a form of encouragement.

The Adelaide Advertiser allows the day to dominate its front page, and like a lot of other News Ltd newspapers, it is carrying a related article by the wife of Lachlan Murdoch, Sarah, is who patron of the National Breast Cancer Foundation. 

Like the Sydney Morning Herald, the Advertiser’s website, adelaidenow.com.au, has not included itself in its own newspaper’s promotional push of a charitable cause.


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